STRATEGY AS A MECHANISM FOR IMPROVING THE STATE POLICY OF DIGITAL DEVELOPMENT IN THE FIELD OF MUSEUM AFFAIRS

Анотація

The aim of the article is to conceptualize the concept of "digital development in the field of museum affairs" and highlight strategizing as a mechanism for improving the state policy of digital development in the field of museum affairs. The article examines the principles of digital development in the field of museum work and the main global trends and innovations related to the digitalization of museum work. Digital transformations in the world, the rapid development of technical means of creating, presenting and storing information have led to the penetration of the museum in the field of audiovisual and digital technologies. The basic principles of the state policy of digital development in the field of museum business are revealed. Today in Ukraine there is a system of legal acts, which in their direction are conditionally divided into certain components, namely, legal, social, economic and organizational support for the principles of digital development in the field of museum affairs. These legal documents have a general - unified and special - differentiated nature. The work is designed to demonstrate the theoretical aspects of the strategy process at the state level, which gives impetus to innovation and the development of integrated transformation programs. A key aspect is to highlight the direction of research on the topic, namely the functionality and services of strategic state development policy in the field of museum affairs.

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