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Cloud Models of Blockchain Technologies in Enterprise Management

Anatoliі MazarakiORCIDSvitlana MelnychenkoORCIDTatiana TkachukORCIDMariia VovkIryna PrysakarOksana PoltavskaORCID

Анотація

In the context of the COVID-19 pandemic, which led to crisis events in the activities of enterprises in most spheres of economic life, the issue of using blockchain technologies, in particular in the cloud environment, was brought up. The expediency of using blockchain technologies in enterprise management, including in the implementation of marketing policy is considered and substantiated. A cloud model of blockchain technologies in enterprise management has been developed. The parametric estimation of the optimization model of application of IT in management of the enterprise taking into account use of cloud models of blockchain technologies (on an example of marketing activity of the enterprise) is offered.

Класифікація

Домен
Social SciencesPhysical Sciences
Галузь
Business, Management and AccountingEnvironmental ScienceEconomics, Econometrics and Finance
Підгалузь
Management of Technology and InnovationManagement, Monitoring, Policy and LawEconomics and Econometrics
Тема
Enterprise Management and Information SystemsBusiness and Economic Development★Economic and Business Development Strategies

Ідентифікатори

DOI: 10.1109/acit52158.2021.9548349

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