FORMATION OF THE MARKET OF CONSULTING SERVICES IN UKRAINE

Анотація

The article reveals the peculiarities of the functioning of the consulting services market in Ukraine. The concept and essence of consulting as a type of intellectual activity, the main task of which is to analyze, justify the prospects for development and use of scientific, technical and organizational and economic innovations, paying attention on the subject area and customer problems. The analysis of consulting services as a market product in the economic sphere is carried out, its characteristic features are revealed. For a deep understanding of the content and essence of consulting activities, the specifics of its subjects and mechanisms of use, the classification of consulting infrastructure. It is proved that the market of consulting services has specific properties that determine a special approach to business and marketing activities aimed at meeting demand. The specifics of the consulting services market in Ukraine are identified, the following main groups of participants in the consulting industry in Ukraine are identified: Branches of large foreign multifunctional companies that have consulting projects with Ukrainian state ones, implement a strategy to conquer new markets and those working on donor programs and providing technical assistance on management consulting in priority sectors of the economy; domestic consulting companies and specialized consulting companies that provide consulting services in certain areas of management consulting. The problems of consulting in Ukraine are defined. Emphasis is placed on the problem of lack of quality standards for consulting services, lack of special legal requirements for the implementation of this activity, its support depending on the specific economic sphere. The guarantee of high quality consulting services could be the development of consulting standards and on this basis the certification of consulting entities. The main significant problem remains the unregulated legislative definition of the relevant type of activity, which does not allow for statistical reporting of enterprises in this area.

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