ECONOMIC APPROACH TO SUSTAINABLE DEVELOPMENT IN THE CONTEXT OF EUROPEAN INTEGRATION PROCESSES
Анотація
The article examines the wikinomic approach to sustainable development in the context of European integration processes in Ukraine. The authors define integration, innovation, responsible entrepreneurship and circular economy as key components of sustainable development. They discuss how these elements influence changes in consumption and production patterns and create a balanced system where the economy, social sphere and environmental factors interact and are interdependent. The article also examines integration in wikinomic approaches and points to possible difficulties due to participants' different perspectives, ways of thinking, and cultural traditions. Areas of effective management of organizational changes, structural construction and management culture for successful integration are studied. It is noted that the main idea of innovation in wikinomics is to find new solutions to efficiently use resources, reducing the negative impact on the environment and improving people's quality of life. The authors emphasize the need to involve the community, create a climate favourable to collective decision-making, build trust and justify benefits for all parties, and form a technological infrastructure, provide user training and monitor results for the successful implementation of the European integration approach. The article focuses on "responsible entrepreneurship" as a defining component of wikinomics, which creates opportunities for changing how businesses operate, ensuring a balance between profitability, social values and environmental sustainability. Also, directions for developing the circular economy based on the wikinomic approach are explored. Its development requires cooperation, knowledge exchange and resources between interested parties to achieve sustainable development. In general, the article substantiates the effective use of resources, dissemination of knowledge and involvement of the public to find answers to environmental, social and economic challenges by implementing a wiki-economic approach in the context of the European integration of Ukraine.
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