PECULIARITIES OF FORMING A BUSINESS MODEL FOR UKRAINIAN ENTERPRISES TO ENTER FOREIGN MARKETS IN WARTIME CONDITIONS

Анотація

Five key business models for companies entering foreign markets are identified: indirect export, subsidiary, partnership, joint venture A company's entry into foreign markets requires scaling up all its processes, so developing a business model for entering foreign markets is key to the successful completion of this process. Among the reasons that motivate enterprises to develop a business model for this process, the above-mentioned scientists highlight the following: growth in sales, increase in innovative potential, increase in profitability, growth in profits, staff development, and development of competitive advantages. An important aspect of developing a business model for companies entering foreign markets is taking into account the latest technologies and innovations. When planning export activities as the initial stage of entering foreign markets, companies must consider both risks and force majeure circumstances. Effective development of a business model for entering foreign markets allows enterprises to actively develop a strategy for scaling their business in the relevant markets. Ukraine successfully exports IT services, mainly in the form of indirect exports. A foreign customer acts as an intermediary. Technical support for own products exported to a foreign customer is provided through direct exports. Developing an effective business model for companies entering foreign markets requires a systematic approach that takes into account all aspects of the global environment and the specifics of local markets.

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