UKRAINIAN BUSINESS DEVELOPMENT DURING THE FULL-SCALE WAR

Анотація

This study explores the dynamic landscape of Ukrainian business development in the context of a full-scale war. The purpose of the paper is to compare and generalize the wide range of empirical studies on Ukrainian business development during the full-scale war to support overcoming of existing economic and social challenges, business adaptability enhancement and fostering of its resilience. The solution of such research problems determines the logic of the presentation of the studied material in the paper, namely: defining of the main challenges arising from the full-scale war for Ukrainian business, systematization of empirical studies on Ukrainian business development during the full-scale war to overcome existing challenges. Methodology relies on the research techniques such as analysis and synthesis, induction and deduction, as well as observation and abstraction. These methods serve to organize insights from both theoretical and practical realms in modeling systems of diverse natures within the humanities. Results of the survey showed that to overcome the existing challenges for Ukrainian business in the war time the government needs to advocate for economic stability, foster transparency, and create a conducive business environment. Simultaneously, business stakeholders should be ready to adjust and enhance their strategies to not only endure but also prosper amidst periods of instability and crisis. Practical implications. The practical implications of a study on Ukrainian business development during the war are significant and can influence various aspects of business operations and resilience strategies, government policies, and overall economic stability. Value/originality. The value and originality of the current study on Ukrainian business development during the war lie in its potential to contribute novel insights and offer practical applications at state and business level.

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