Influence of an Effective Motivation System on Increasing the Competitiveness of Enterprise

Анотація

The article examines the essence of staff motivation, analyzes the opinions of scholars on this issue. It is determined that among scholars there is no consensus on the interpretation of the term of «staff motivation». On the basis of extant researches the authors' own interpretation of motivation is proposed. The trends of wage development at Ukrainian enterprises are analyzed and conclusions are drawn based thereupon. One of the most important factors in the successful functioning of enterprise is the motivation of staff, which is the main factor of successful competitiveness. The process of motivation is largely determined by the needs that initiate it. If the needs of individuals coincide with the needs of the enterprise, employees will invest their efforts for their own satisfaction, which will increase productivity, reduce costs and ensure high quality of products, which altogether will increase profits and ensure the competitive position of the company in the market. It is emphasized that in the formation of motivation of staff it is necessary to fulfill the following conditions: study the dynamics of wage level; there should be a direct relation between the level of wages and the number and quality of labor results; the presence of a structure of personal income; material support of available money income, etc. Negative motivation is more effective if it is applied immediately after undesirable actions of the employee. The later the sanctions are applied, the less they affect the behavior of the employee. Due to the skillful use of negative motivation (its fair character and the dosage of the intensity of stimulus, a specific situation), it is possible to achieve a change in the behavior of employees for the better. Methods of improvement of the motivation system, which is aimed at increasing the competitiveness of the enterprise, have been developed. Staff motivation today is one of the most important factors in the successful functioning of enterprise, so management be very interested in the successful construction of a system that will meet the needs of employees.

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