Coverage of charity in the PR activities of Ukrainian churches

Анотація

Information technologies have an active impact on the development of the information society. The paradigm shift in humanity's communication capabilities has occurred with the active use of Internet technologies, which has accelerated the communication process in modern society. Societies are modernizing due to the widespread use of Internet communication to transmit information. This outlines the undoubted value of the possibility of rapid interaction between organizations and the public. The purpose of the article is to study the content and central areas of public relations (PR) activities of Ukrainian churches, analyzing the example of the activities of the Ukrainian Orthodox Church (UOC) and the Ukrainian Greek Catholic Church (UGCC) based on Internet resources. It is noted that Ukrainian churches carry out large-scale and multifaceted information and communication activities aimed at humanizing and harmonizing relations in society; information and communication activities of the church play an essential role in the integration of Ukrainian society, characterized by multiculturalism and pluralism and contribute to the formation of civil society. The primary tool for information and communication activities of Ukrainian churches is public relations. It has been found that charitable events are actively used in PR activities.

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