MARKETING INNOVATIONS IN THE DEVELOPMENT OF ENTERPRISE PRODUCT POLICY

Анотація

In today's highly competitive and rapidly evolving business environment, enterprises must constantly adapt, refine their product policies, and implement new marketing innovations to remain competitive and achieve success.This article explores the role of marketing innovations in shaping the development of product policy within enterprises and their impact on the entire product lifecycle.Their role in increasing the competitiveness and profitability of companies is justified.The focus is on the fact that marketing innovations are a key factor in business development in an unstable market environment and changing consumer needs.Their implementation will allow enterprises to ensure sustainable competitive development and positioning in the market.This research investigates the impact of marketing innovations on various stages of the product lifecycle, including concept development, product launch, and post-launch strategies.The study also explores the challenges faced by enterprises Актуальні питання у сучасній науці № 8( 14) 2023 18 during the implementation of marketing innovations in their product policy and presents effective strategies to overcome these obstacles.By leveraging marketing innovations, businesses can gain a competitive advantage, foster customer loyalty, and achieve long-term success in the dynamic global marketplace.In conclusion summarizes the findings of the research, highlighting the critical role of marketing innovations in the development of enterprise product policy.It emphasizes the importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success in the dynamic global marketplace.By leveraging marketing innovations, enterprises can differentiate their products, enhance customer engagement, and position themselves as industry leaders.

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