INTERNET OF THINGS AND ARTIFICIAL INTELLIGENCE AS KEY ELEMENTS IN THE INNOVATIVE DEVELOPMENT OF ENTERPRISES IN THE ERA OF DIGITAL CHALLENGES

Анотація

In the modern world, where innovation is the driving force of progress, entrepreneurship undergoes significant changes under the influence of cutting-edge technologies. The Internet of Things (IoT) and Artificial Intelligence (AI) serve as key tools in this process, providing enterprises the ability to optimize their operations and enhance overall efficiency. This article explores how these technologies can be integrated into various business sectors, including the agricultural sector and service industry, which are crucial for ensuring sustainable development. Innovative approaches that incorporate the use of the Internet of Things and Artificial Intelligence have proven particularly effective in trade and the agricultural sector. Specifically,they facilitate the automation of processes for monitoring the condition of agricultural crops and managing supply chains, which helps increase productivity and reduce losses. In the service sector, IoT and AI assist in tailoring offerings to individual customer needs, thereby increasing consumer satisfaction and loyalty. The article also assesses the impact of these technologies on the overall efficiency of enterprises. Through the analysis of big data and machine learning, enterprises can not only predict market trends but also adapt to changes in consumer demands and preferences. This enables businesses to respond more quickly to market challenges and optimize their strategies according to current conditions. Research emphasizes the need for further implementation and adaptation of the Internet of Things and Artificial Intelligence in the innovative strategies of enterprises. Given the rapid pace of technological changes and their impact on the global economy, enterprises must not only use these technologies to enhance their own efficiency but also actively participate in their development and refinement.

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