ОСОБЛИВОСТІ РОЗВИТКУ ФАНДРАЙЗИНГУ В УКРАЇНІ

Анотація

The article examines the features of the development of fundraising as an effective mechanism for attracting and using extra-budgetary resources, focused on finding sources of support for social programs, research projects, and the activities of non-profit organizations.The possibilities for implementing fundraising tools are highlighted, taking into account the specifics of modern economic conditions.The reasons for limiting the financing of socially significant projects have been identified, necessitating the need to search for alternative sources of financial resources, select a fundraising tool in accordance with the needs and capabilities of public organizations, properly present their own projects and develop a program of activities for their implementation.The expediency of using an appropriate fundraising tool is substantiated, taking into account: the duration of the project; the effectiveness of the instrument to obtain the required amount of funds; the cost of the organizational stage of fundraising activities; the amount of available financial resources.An analysis of the sources of financing of public organizations was carried out and an assessment was made of the effectiveness of using raised funds to increase the financial stability of organizations.The factors influencing the development of fundraising, stimulating and limiting it are summarized.Measures are substantiated to ensure the proper development of fundraising in the state in order to: form a multi-vector social partnership; expanding fundraising and donor opportunities; encouragement and popularization of charity and patronage; development of a domestic fundraising concept; attraction and redistribution of funds in the social sector; creating opportunities to implement new fundraising tools; ensuring the reliability of information about the goals of the social project, as well as the transparency of the financial reporting of non-profit organizations.

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