Analyzing the Investment Behaviour of Households at the Microlevel

Анотація

The article is aimed at analyzing the characteristics of the investment behaviour of households at the microlevel. Essence of the investment behavior of of households was considered, substantiating that it differs in relation to the social indicators of households as well as to their income and costs. In order to analyze the investment behavior of households at the microlevel, it was proposed to conduct an expert survey of economic agents (staff of enterprises, private entrepreneurs, etc.). Using the hierarchy analysis method, it has been substantiated that the most appropriate method for the selected criteria (minimizing the time and cost of the survey, improving the truthfulness and completeness of the responses) is the anonymous respondent survey. To implement this method, a list of questions was proposed that would allow to analyze the social indicators of households, structure of their incomes and costs. On the basis of the survey conducted at the enterprises of Kharkiv region, the main prerequisites for a possible improvement of the microlevel investment behavior of households have been identified.

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