THE PINK TAX: HOW GENDER STEREOTYPES INFLUENCE THE GLOBAL AND UKRAINIAN MARKETS
Анотація
In this article, the author seeks to shed light on the issue of the “pink tax” in the context of both global and local markets and to analyse the link between this phenomenon and gender stereotypes. The article examines the main manifestations of price mark-ups on women-oriented goods in the US and European countries and their impact on overall economic well-being. The author also conducts a thorough empirical study of the manifestations of the “pink tax” in the Ukrainian market and its impact on women’s quality of life.
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