THEORETICAL BASICS OF THE SYSTEM OF STRATEGIC MANAGEMENT OF INNOVATIVE ACTIVITIES MARITIME ENTERPRISES
Анотація
It was established that the innovative process of the corporate level should be considered exclusively in synthesis with innovative activity, since the latter is determined by market demands of consumers of a product or service. It was determined that the management system of innovative activity should be considered on the basis of the synthesis of institutional, corporate and transcorporate factors of influence on such activity. A set of measures of the national innovation system is given. The key components of the methodological basis for planning innovative activities are determined. Variants of solutions based on the results of testing the management system of enterprises of the maritime and economic complex are offered. The system of indicators of a complex fundamental assessment of the innovative activity of the enterprise is given. The essence of the methodology, based on point assessments, is revealed, the result of which is the determination of the type of enterprise in accordance with possible options for the development of innovative activity.
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