Investment Potential of the Tourism Industry of Ukraine in the System of Strategic Management of Its Development

Анотація

The article is devoted to the disclosure and substantiation of the theoretical foundations of the formation and development of the investment potential of the tourism industry of Ukraine, as well as the identifi-cation of factors of the investment strategy for attracting investments in this industry. It is substantiated that, depending on the sources of formation, the investment potential should be divided into internal and external, where the external investment potential is the possibility of investing in the development of enterprise by external investors who are interested in the financial stability and solvency of the enter-prise, whether the project will be able to make a profit, and if not, whether they will be able to return their invested funds; the internal investment potential is an opportunity to invest temporarily free funds to make a profit or achieve another useful effect in the future, both in the development of own produc-tion and in other projects (in this case, the company becomes an external investor). It is determined that, taking into account modern realities, the domestic tourism industry should mainly focus on attracting foreign investment, and the issues of their attraction to the tourism industry should be considered com-prehensively, taking into account the main factors of the investment strategy. It is substantiated that the structure of the motivational mechanism for attracting foreign investment includes regulatory, legal, economic and organizational factors, which are supplemented by the following: partial unification of the legislative framework with other countries; decentralization of executive power at the regional and local levels; creation of tourism clusters based on innovative projects; creation of special economic zones in the relevant territories with preferential conditions for investors; reduction of bureaucratic delays in the implementation of investment projects, especially innovative ones; cooperation between the State au-thorities and local self-government.

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