ANALYSIS OF FACTORS AND INDICATORS OF THE DEVELOPMENT OF THE PRODUCTION POTENTIAL OF AGRICULTURAL ENTERPRISES OF UKRAINE IN THE SYSTEM OF INFORMATION AND ANALYTICAL SUPPORT

Анотація

This article addresses the current issue of assessing the productive potential of Ukrainian agricultural enterprises under wartime conditions and attempts to define the essence of information-analytical management support for this potential. The article aims to analyze a monitoring system for the factors and indicators of productive potential development in agricultural enterpris es through the integration of analytical tools and digital technologies to sustain agricultural production under wartime risks. The article examines key limiting factors — mine contamination of farmland, infrastructure destruction, reduction of sown areas, and labor shortages — and identifies a system of performance indicators for 2025 to establish strategic priorities for closing the productivity gap with EU countries. The author proposes an architecture for an information-analytical decision support system and outlines its operating mechanisms — data integration, predictive analytics, and targeted resource allocation — demonstrating that implementing such systems will enhance the competitiveness of the agro-industrial complex. The article substantiates a conceptual approach to analyzing the relationship between wartime impact factors and productive potential indicators; adaptive strategies are examined — crop diversification, state lending programs, and regional cluster development. The significance of the research lies in the need to develop effective approaches to managing productive potential under wartime conditions, accounting for the specifics of an agricultural environment that combines structural challenges and the pressures of armed conflict. Methods applied include: analysis and synthesis, statistical, tabular and graphical methods,comparative analysis, and a systems approach.

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