ADAPTIVE STRATEGIES AS A TOOL FOR ENSURING EFFECTIVE ENTERPRISE DEVELOPMENT UNDER CONDITIONS OF INSTABILITY

Анотація

The modern business environment is characterized by a high level of instability caused by global and local challenges such as geopolitical conflicts, macroeconomic fluctuations, technological transformations, and social changes. In this context, traditional strategic approaches focused on stability and long-term planning prove insufficiently effective in ensuring the sustainable development of enterprises. The purpose of this article is to determine theoretical and methodological approaches to the development of adaptive strategies for enterprises operating under conditions of instability. These approaches are based on the integration of strategic flexibility and dynamic capabilities and are aimed at taking into account changes in the external environment. The research methodology is based on a comprehensive combination of general scientific and specialized methods, including analysis and synthesis (to identify the theoretical foundations for the formation of adaptive strategies); the comparative method (to compare traditional and adaptive strategies); system-structural analysis (to determine the elements of adaptive strategic management); the case study method (to analyze the practical experience of Ukrainian enterprises); as well as induction and deduction (to generalize results and formulate conclusions). Adaptive strategies emerge as a key management tool that enables enterprises to respond promptly to external and internal changes, ensure the mobility of resource potential, implement innovative and digital technologies, and develop alternative development scenarios. The paper analyzes theoretical approaches to the formation of adaptive strategies and identifies their key elements, including strategic flexibility, diversification of products and sales markets, organizational mobility, financial adaptability, innovation and digital transformation, as well as integration into partnerships and international networks. The author proposes a definition of adaptive strategies and outlines their main characteristics. Examples of the implementation of adaptive strategies at leading Ukrainian enterprises in the food industry demonstrate the effectiveness of combining technological, organizational, and market instruments to enhance resilience, competitiveness, and the ability to rapidly adapt to the modern business environment. The obtained results emphasize the importance of a systemic management approach that integrates economic, innovation, and security components, and provide methodological recommendations for improving the effectiveness of adaptive strategies in the food industry.

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