INNOVATIVE DEVELOPMENT OF THE ENTERPRISE: THE ESSENCE, MEANING AND VISUALIZATION OF THE COMPONENTS

Анотація

In order to revive innovative processes, which in the post-war period should be directed to ensuring the revitalization of the economic system on an innovative basis, restoring infrastructure and ensuring the primacy of promising technologies in Ukraine, the article examines the theoretical foundations of the development of innovative activity. The structural and logical model of the study consisted in identifying approaches to the definition of the concept of "innovative development of the enterprise" and the keywords inherent in them, graphical visualization of the obtained results using the Sankey diagram and their use as basic components that outline the meaning of innovative development for enterprises. The article uses the methods of scientific research, theoretical generalization, systematization, and statistical analysis, which were carried out to construct the Sankey diagram. The basic components outlining the meaning of innovative development for enterprises are defined as: ensuring the enterprise's ability to use innovative ideas and realizing its innovative potential (23,8%); formation of conditions that accompany a change in the state of the enterprise based on innovations with the aim of achieving positive changes (30,9%); renewal and implementation of reforms based on innovations (7,1%); guaranteeing changes in the enterprise based on innovation and realization of growth-oriented potential (11,9%); activities implemented for comprehensive development of the enterprise and management of innovative potential with the aim of achieving a state of effective functioning (2,3%); ensuring the company's response to the threats of the innovative environment and responding to changes in the market situation (2,3%); achieving a balanced state and an appropriate level of implementation of innovative processes in the market environment (2,3%); updating the system components of enterprise management by implementing reforms on an innovative basis (7,1%); increasing the level of competitiveness based on the growth of the economic efficiency of economic activity based on innovations, etc (2,3%).

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