SPECIFICS AND TOOLS OF THE ECOSYSTEM APPROACH

Анотація

The constant evolution of economic relations in a turbulent competitive environment determines the development of an ecosystem approach to doing business. The ecosystem approach based on self-organization and productive interaction of business entities makes it possible to achieve a positive synergistic effect. The article substantiates that the ecosystem approach involves a synthesis of the methodology of institutional, evolutionary and cluster approaches, development of alternative methods of life-technologies implementation to ensure sustainable development and social progress. Value within the framework of the ecosystem approach is created through the design of the ecosystem structure and its transformation (optimization, modernization, reorganization, reformation). In a broad sense, the ecosystem approach is a methodological basis for theoretical and practical research, which involves analysing the genesis of social and natural integrity and developing preventive measures to anticipate the consequences of human impact on the environment. In a narrow sense, the ecosystem approach involves the development of environmentally friendly business practices. Three features of the ecosystem approach are determined: modularity of products and the need for coordination, customisation (adaptability) and multilateralism of relations. It is substantiated that the ecosystem approach it allows to consider the business entity as a self-managed system consisting of various elements that develop through complementary activities, mutually beneficial exchange and cooperation in order to achieve socialal, ecological and economic goals. The article presents the tools of the ecosystem approach, which will allow achieving competitive advantages through joint value creation.The development trends of the ecosystem approach are outlined. They include the use of digital platforms, monetisation of activities; application of special financial instruments; environmentally responsible management; ensuring constructive interaction between participants.

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