BASIC CONCEPTS OF SOCIAL RESPONSIBILITY IN BUSINESS

Анотація

The core question of the article is the social responsibility of business. There is quite a long-drawn-out ongoing discussion among the scientific community about nature and essence of the phenomenon. In this perspective, the absence of a common scientific interpretation seems to arise because of a number of issues that appear during analysis of social responsibility of business. Western scientists started their investigations in this sphere in the 1950s. It was connected with TNCs’ activity that caused some social and ecological problems. In Ukraine the interest in the social responsibility of business emerged only recently. A great number of political, economical and social reasons could explain that. Plenty of studies reveal that the increase in social responsibility of Ukrainian business runs in line with global trends: a positive attitude about socially responsible companies is gradually prompting scientific debates about a common approach for analyzing the kernel and “boundaries” of social responsibility. The article explores the category of social responsibility and business’ unique essence as a subject of social responsibility. The authors present an evolution of the concept of social responsibility of business and its fundamental modern approaches.Demand for corporate social responsibility (CSR) has developed largely inresponse to the real or perceived failureof legislation, regulation and enforcement to control and regulate the impactof company activities on people and theenvironment. It has also arisen alongsidethe scaling back of command and controlmeasures by many governments aroundthe world.A business should function to earn money in such where that it fulfill the expectation of the society. Every person living in society has some obligation towards it. They have to followed social values and norms of behavior. A business is permitted by society in order to carry on commercial or industrial activities wit help of that earn profit. But it is obligatory on the side of business that not to do anything, that is undesirable from point of view of society. The manufacture and sale of adulterated good, not paying due tax, doing deceptive, polluting environment works exploitation are some examples of undesirable practice in the point of view society.

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