Scientific Approaches to Determining the Economic Essence of Investment Activity of Ukrainian Enterprises and its Evaluation

Анотація

The aim of the article is to systematize theoretical approaches to determining the economic essence of investment activity of enterprises and general evaluation of the current trends in its changing in Ukraine. Based on the analysis of differences in scientific approaches, it is found that investment activity can be considered both as a characteristic of an investment process and as intensity of investing. As a result of the research, there suggested a combination of these approaches that makes it possible to evaluate the effectiveness of actions aimed at increasing investment attractiveness, reducing investment risks and gives grounds for drawing conclusions about the level of innovative development of enterprises, intellectualization of production, activation of human capital of an enterprise and its social responsibility. The study of the level of investment activity in the economy of Ukraine, which was carried out using estimation of gross fixed capital formation, shows a stable tendency to its decreasing. This situation provides prerequisites for further de-industrialization of the national economy. Prospects for further research are substantiated by the need to develop theoretical provisions for formation of a system of indicators for evaluating the level of investment activity of enterprises and justification of the mechanism for ensuring investment activity that would contribute to increasing the value added at enterprises through activation of human capital, innovative development and efficient use of resources.

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