MARKETING ASPECTS OF ORGANIZATIONAL AND ECONOMIC SUPPORT OF THE ENTERPRISE SUSTAINABLE AND SAFE DEVELOPMENT
Анотація
The marketing support features for a safe enterprise development have been considered. The relationship patterns of enterprise stability, adaptability, and economic security have been defined. The approach to marketing signals systematization about the emergence of initial economic phenomena within the enterprise capacity-building mechanism (increasing threats) has been substantiated. The ways of forming information and analytical support of enterprise economic security have been defined. Framework for building a opportunities and threats monitoring system to the enterprise functioning and development sustainability has been generalized. Approaches to the development and implementation of scenarios for responding to the transformation of economic factors that can significantly influence enterprise development's sustainability and security have been considered.
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