ORGANIZATIONAL -ECONOMIC EVALUATION OF THE EFFECTIVENESS OF STRATEGIC LOGISTICS MANAGEMENT IN UKRAINIAN AGRICULTURAL ENTERPRISES BASED ON AN INTEGRATIVE APPROACH

Анотація

The article substantiates scientific and methodological approaches to assessing the organizational and economic level of strategic logistics management in agricultural enterprises in Ukraine in conditions of growing external turbulence and military threats. The existing logistics strategies of agricultural enterprises (classical, adaptive, integrated, innovative) have been systematized, taking into account the type of business model, scale of activity, market orientation, and level of management maturity. It has been shown that the evolution from a cost-based to an innovative-digital paradigm ensures the growth of sustainability and competitiveness of agrarian business. Based on the generalization of domestic and foreign studies, key barriers to strategic logistics management (digital divide, environmental inefficiency, institutional inconsistency, staff shortages, infrastructure constraints) have been identified, and their impact on the sustainability of agricultural enterprises' logistics chains has been determined. Particular attention is paid to the development of an improved concept for assessing logistics efficiency based on a system of key performance indicators (KPIs), supplemented by the Integrated Logistics Effectiveness Mirror (ILEM) indicator. The proposed ILEM methodology combines the normalization of quantitative KPIs, expert validation of qualitative parameters, weighted aggregation, and scenario analysis, which allows moving from fragmented, predominantly retrospective control to continuous monitoring of logistics efficiency in near real time. The results of the study prove that the implementation of an integrative KPI system and the author's ILEM indicator transforms the logistics strategies of agricultural enterprises from a tool for recording facts into a mechanism for proactive strategic risk management and the formation of a sustainable competitive advantage in national and international markets. Practical testing of this approach, as demonstrated by leading agricultural companies in Ukraine, confirms its ability to enhance the transparency of logistics processes, reduce costs, and strengthen companies’ resilience to external destabilizing factors.

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