Forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk

Анотація

The article examines the theoretical and methodological principles for assessing the investment attractiveness of enterprises in the automotive industry amid growing uncertainty and risk. Attention is focused on the need to rethink approaches to managing investment potential, given the industry’s exposure to technological change, market demand volatility, and geoeconomic factors. The purpose of the article is to substantiate and develop conceptual approaches to forming the investment attractiveness of automotive industry enterprises in conditions of uncertainty and risk, based on a combination of strategic stability, technological modernization, and adaptive management decisions. The methodological basis of the study is the systemic, structural-functional, and risk-oriented approaches, which enable a comprehensive assessment of the process of forming investment attractiveness in the automotive industry. The work uses methods of analysis and synthesis of scientific sources, generalization of investment potential management practices, and elements of comparative analysis to identify the specifics of the impact of uncertainty and risk on investment decisions. The result of the study is a proposed concept for increasing the investment attractiveness of enterprises in the automotive sector, which considers both technical and technological factors (electrification, autonomous systems, digitalization, artificial intelligence, innovative materials) and organizational and managerial aspects (financial stability, effective management, international partnership, compliance with environmental standards). The feasibility of a comprehensive strategic approach to managing investment attractiveness as the basis for sustainable development of enterprises in the automotive industry in conditions of uncertainty, high competition, and increased regulatory requirements is substantiated. Keywords: investment attractiveness, automotive industry, risks, uncertainty, strategic directions, innovations, sustainable development.

Класифікація

Ідентифікатори

Схожі роботи