CONCEPT OF STRATEGIC DEVELOPMENT OF INTERNATIONAL ENTERPRISE ACTIVITY

Анотація

In the article is formed the essence of the international activity of enterprises and the need for a strategic development of the international activity of the industry of production and the practical testing of tools for the prevention of production. Likewise, the theory of the principles of formulating the strategy of international activity of enterprises, the strategy and analysis has been introduced. It is said how a company to infuse into the processes of globalization in economy and profitability for obtaining foreign investments, as well as on the vector and form of foreign economic activity. The stage of the development of the strategy for the entrance to the international market for the enterprise and the stage of the strategic plan of the international activity of the enterprise was seen and analysed. The base of the establishment of the enterprise for living on the international market has been designated; the main groups of economic interests of the subjects of the international markets have been designated. The role of the state in the designation of the strategy of the international activity of enterprises has been discerned. Selected tools to improve the development of the international activity of enterprises. It is formed the importance of determining the conditions of functioning of the subjects of international activity, their interaction with regulatory bodies, organizations that promote the development of international activities, contractors, as well as determining the effectiveness of international activities, both in absolute terms and in comparison with similar activities within countries. The influence of international activity of enterprises on the improvement of domestic economic proportions, the development of productive forces, increasing the level of employment is noted. The factors of international activity of enterprises that affect the constant economic gain of the enterprise and development in the international market and within the state are singled out. The article summarizes what the concept of strategic development of enterprises should be based on and how it should be evaluated.

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