THEORETICAL BASIS OF CAPITALIZATION MANAGEMENT OF THE ENTERPRISE

Анотація

Due to inefficient capital management at the level of enterprises, regions and the country as a whole, Ukraine's economy faces significant problems, which are exacerbated by the crisis in the world economy and the COVID-19 pandemic. Therefore, the search for new and improvement of existing approaches and methods of capital management of enterprises is relevant. In the context of enterprise capital management on the basis of regulatory models, a modification of the "golden rule" is proposed by taking into account the growth rate of enterprise value The structure of the general system of capitalization management of the country's economy is determined, which provides for the coordination of individual enterprises and determination of strategic goals of capitalization of the country's economy, taking into account the norms of morality, traditions and values professed by society. The understanding of the essence of real and fictitious capitalization of the enterprise is specified. It is shown that there is a connection between them, but its description is qualitative.

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