Synergy of Investments, Reengineering, and Intellectualization in the Digital Economy: The Vector of Social Responsibility

Анотація

Introduction. In the current environment of digital transformation of the economy, companies are forced to rethink traditional approaches to management, investment, and business process organization. Digital technologies are radically changing the mechanisms of value creation, interaction with consumers, and management decision-making. At the same time, the role of corporate social responsibility as a source of long-term competitiveness is growing. In this context, it is relevant to study the synergy between investment activities, business process reengineering, and capital intellectualization as a single mechanism for the digital transformation of enterprises focused on sustainable development, which contributes to the achievement of strategic goals and the formation of ethically oriented, socially responsible business models. The purpose of the article is to substantiate the conceptual foundations of the synergy of these components as a factor in the effective and ethically oriented digital transformation of enterprises. Research methodology. The methodological basis of the study is a systematic and interdisciplinary approach that combines the concepts of strategic management, digital transformation, synergy theory, and corporate social responsibility. To build a conceptual model, methods of logical-structural analysis, comparative characteristics, and generalization were used. Results. The interconnection and complementarity of investment activities, business process reengineering, and intellectualization of management as components of digital transformation are substantiated. A model of synergistic interaction is proposed, which provides for the phased integration of economic, organizational, informational, and socially oriented mechanisms within the digital strategy of the enterprise. It is proven that taking into account the principles of social responsibility improves the quality of management decisions, contributes to the formation of trust on the part of stakeholders, and ensures sustainable development in the digital economy.

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