Corporate culture in Ukrainian and Chinese institutions of higher education in the context of bilateral relations

Анотація

Introduction. The corporate culture of a higher education institution plays a significant role in shaping its image and rating, and thus determines the university’s competitiveness on the national and international market of educational services. The purpose of the article is to study the peculiarities and improvement of the corporate culture of higher education institutions in the context of Ukrainian-Chinese cooperation. Research methods. When writing the article, general scientific and special approaches and methods were used, such as systemic and structural-logical approaches, analysis and synthesis, deduction and induction, grouping and systematization, comparative analysis, SWOT analysis and others. The results. The research was conducted on the basis of analyzing the corporate culture in higher education institutions of Ukraine and China and systematizing the results of the study of this issue by scientists from different countries. The corporate culture of the university is interpreted as a set of techniques and rules for its adaptation to the requirements of the external environment and the formation of internal relations between groups of employees that have developed during the existence of the educational institution. There are many types of corporate culture, so they can differ in universities even within the same country. In the process of research, the mutual interest of Ukraine and China in the development of bilateral cooperation in the field of science and education was revealed. That is why it is important not only to adapt the corporate culture to the requirements of the time, but also to use the experience of the partner country and the culture favorable to the development of mutual academic mobility. The article reveals the strengths and weaknesses of the corporate culture of Ukrainian universities, the opportunities and threats of its transformation, and suggests the formation of an organizational culture focused on economic results. The implementation of this idea can be carried out with the help of the creation of scientific project groups at the departments and faculties with the involvement of professors and teaching staff, graduate and master’s students, including foreign ones. Discussion. The proposed innovative measure will contribute to the activation of academic mobility, publication activity and the attraction of grant funds, which in total will significantly motivate scientists and ensure an increase in the university’s income. Further research in this direction using empirical analysis and economic-mathematical methods is necessary.

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