Strategic approaches to managing production processes in the context of Industry 4.0 and digital transformation

Анотація

The article was dedicated to the topical problem of forming strategic approaches to managing production processes of industrial enterprises in the era of the fourth industrial revolution. The analysis conducted of the current state of digital transformation of Ukrainian production enterprises confirmed significant technological lag in the field of automation and robotisation compared to global indicators, which actualised the necessity of developing adapted strategic solutions. The research conducted of classical concepts of strategic management and modern approaches to digital transformation allowed theoretical and methodological foundations of managing production processes in the conditions of Industry 4.0 to be substantiated. A conceptual model was proposed that integrated three key directions: formation of a digital ecosystem, transformation of organisational architecture, and development of the enterprise's digital culture. The systematisation conducted of strategic approaches allowed three critical groups of factors of successful transformation to be distinguished: technological, organisational, and economic. A comprehensive model of strategic management was presented that encompassed four interconnected levels (strategic, tactical, operational, and evaluative) with an embedded feedback mechanism for strategy adaptation. A phased implementation strategy was developed that took into account specific challenges of Ukrainian enterprises: limited financial resources, technological lag, and conditions of martial law. Substantiated adaptation mechanisms included the use of cloud technologies, modular solutions, and partnership cooperation models. A formed system of effectiveness evaluation criteria integrated quantitative and qualitative indicators, which allowed comprehensive monitoring of digitalisation processes to be carried out. The proposed enterprise digital maturity index ensured the possibility of determining the current state of transformation and developing a development strategy. The research results could be used by industrial enterprises of various sectors for forming their own programmes of digital transformation of production processes.

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