THE IMPORTANCE AND CHALLENGES OF TAX INCENTIVES FOR INNOVATION ACTIVITIES DURING MARTIAL LAW

Анотація

Today, the issue of stimulating innovation is more relevant than ever.This is due to a number of factors, both global and local.At the global level, we are witnessing a rapid development of technologies, leading to increased competition in the world market.In this situation, countries that do not invest in innovation risk falling behind and losing their competitive advantages.At the local level, Ukraine is going through a difficult period related to the war.The war is causing significant damage to the country's economy, but at the same time, it is creating new opportunities for innovation.certain aspect of activity on the market.This concept can be applied in the production of the products themselves, sales conditions, marketing policy or other factors. 3 Let's consider this classification in more detail.The first type of strategies are general strategies of enterprise development.The main goal is to achieve advantages over competitors in the market of goods and services.Competitive strategies are characterized by active actions to achieve profit and a stable position in the market.Advantages for competition are: marketing policy, ownership of patents, innovative enterprise development plan, efficient production, quality product, organized enterprise management, optimal climate in the team, created optimal action plan for development.The implementation of the proposed measures in the economic activity of the enterprisewill allow to increase the efficiency of the enterprise, improve the development strategy and strengthen its position among competitors in the market of goods and services.

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