DIGITAL TRANSFORMATION AND THE ROLE OF HUMAN CAPITAL IN ENSURING THE FLEXIBILITY OF ANTI-CRISIS STRATEGY OF AN ENTERPRISE

Анотація

The article provides an in-depth theoretical and empirical study of the problems of forming a super-flexible anti-crisis strategy for large industrial enterprises in conditions of extreme macroeconomic and military turbulence. The conceptual and operational inefficiency of traditional reactive management models based on retrospective analysis is proven, and the lack of an alternative to the transition to the predictive management paradigm is justified. For the first time in Ukrainian economic science, a comprehensive conceptual model of "Dual Resilience" (Dual Resilience Model) has been developed and proposed, which is based on the synergy between the processes of deep digital transformation (Industry 4.0 tools and conceptual foundations of Industry 5.0) and the adaptive development of human capital. Based on an expanded analysis of the activities of the flagships of the domestic mining and metallurgical complex (in particular, PJSC "Zaporizhstal" of the Metinvest Group), as well as a deep analysis of macroeconomic statistics, business activity indices (UBI) and regional digital readiness indicators, practical mechanisms for integrating IT solutions are demonstrated. It is proved that the introduction of Big Data systems, next-generation ERP complexes and "digital twin" technologies is capable of generating additional value and ensuring the survival of the company only if they are synchronized with the latest HR practices: mass reskilling, the formation of cross-functional Agile teams and the institutionalization of programs for maintaining the psychological resilience of personnel.

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