CONTROLLING THE ECONOMIC SECURITY OF INSURANCE ENTERPRISES IN THE CONDITIONS OF INFORMATION SPACE

Анотація

Structural-logical model of controlling the economic security of insurance enterprises on the basis of information support is developed; organizational support; a methodological platform and theoretical and methodological foundations aimed at achieving the goals and objectives of controlling the economic security of insurance enterprises and implemented through a series of actions aimed at the establishment, provision and maintenance of the necessary level of its economic security; studying the internal and external environment and determining the most important factors and criteria that affect the level of economic security; assessment of the potential or achieved level of economic security; an assessment of the adequacy of a certain level of economic security for a particular market, or consolidation of positions on the already occupied market; development, if necessary, of the ways and means of improving economic security and implementation of these measures; an analysis of changes in the factors and criteria of economic security and the adoption of measures to use positive changes to strengthen their own positions, as well as the exclusion or reduction of the possible negative impact of such a change on economic security. An assessment of the factors influencing the advancement complex is carried out with the help of various methods, but in the research the risks of marketing promotion are grouped together and relaxation strategies are proposed. Factors constraining marketing promotion can be distinguished from the group of insufficiency: 1 — lack of motivation; 2 — lack of information; 3 — lack of experience of financing and investment evaluation; 4 — organization and coordination. Based on accounting for alternative personnel costs, the entity will be economically feasible to make a managerial decision on the formation and use of personnel (to recruit, recruit external staff, use contractors, provide their own personnel in outsourcing). Based on the concept of the "life cycle" and the model of Kurt Levin, the procedure for the formation and implementation of a mechanism for managing the economic safety of enterprises in the insurance sector consists of seven stages: the emergence of a mechanism concept; conducting the necessary research and obtaining the necessary information; formation of the mechanism; implementation of the mechanism; functioning of the mechanism; the end of the mechanism or the transition to a more progressive level; evaluation of the economic feasibility of the implementation of the mechanism.

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