Conceptual Foundations for Strategic Development of the Financial Potential of Economic Entities in the Agrarian Sector

Анотація

The article is aimed at substantiating the conceptual foundations of strategic development of the financial potential of the economic entities in the agrarian sector of the economy. The current status of approaches to strategic management, its general and specific features is analyzed by levels. The relevance of the formation and implementation of the conception of strategic development, adapted to the peculiarities of the agrarian sector of the economy, is substantiated by the following types: program-target, anti-crisis, value-oriented, defining the targets of development. It is proposed to define strategic management as a process of ensuring balance between the strategic objectives of enterprise and its strategic potential by developing and implementing appropriate strategies. The conceptual foundations of strategic development of the financial potential of agrarian sector of the economy are based on the theory of dynamic competences of enterprise, the basic categories of which are: new knowledge, strategic thinking, strategic vision, strategic logic, strategic decisions. It is proved that within the framework of the proposed conception, the strategy for the development of the economic entities in the agrarian sector of the economy should be elaborated taking into account the influence of the external environment: foreign economic, technical-economic, socio-cultural, political-legal, environmental-demographic. The main types of strategies in the strategic development are: maintaining stability, growth, reduction (quantitative strategies), improvements (qualitative strategies), structural changes (structural strategies).

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