Management of support of sustainable development of the enterprise

Анотація

The paper is devoted to the issues of providing the sustainable development of the enterprises in current conditions. The definition of sustainable development in this context is given. The author's definition of sustainable development of the business entity is given, strategic goals (strategies) of sustainable development of the enterprise in economic, social and ecological spheres are formulated, the basic principles of sustainable development strategy of the enterprise are given, theoretical and practical aspects of sustainable development management are considered, in particular, the main subsystems and tools for management's influence of the management system to provide the sustainable development of the enterprise are identified. It is noted that the sustainable development of the enterprise is influenced by a set of both favorable and unfavorable external and internal factors. Such institutional factors as regulatory, tax and (until recently) monetary policy of the state, the law enforcement system activity, and the lack of judicial proceedings have gained particularly negative impact on business activity in Ukraine. Accordingly, its own model of management based on sustainable development in current business sector in Ukraine has not yet formed. This is also due to the lack of market strategic thinking of the management of the vast majority of enterprises in the conditions of increased uncertainty and instability of the external economic environment in our country. Simultaneously, both the economy in general, and individual enterprises in the short term can be competitive only if they operate on the basis of the sustainable development concept, which requires effective interaction of environmental factors with key internal subsystems of enterprises.

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