Diagnosis as a tool for developing a business development strategy

Анотація

The article is devoted to the study of the role of diagnosis in making informed management decisions to increase the stability and efficiency of the business entity. Diagnosis is the process of assessing the condition of an object, subject, phenomenon, or management process. Diagnosis allows you to identify "bottlenecks" and weaknesses. Diagnosis includes the process of recognizing and identifying negative (crisis) situations and phenomena in business on the basis of certain dependencies, local changes in the current activities of the enterprise. Diagnosis is not a one-time procedure and requires systematic implementation. The effectiveness of the diagnosis is determined by experience. The use of complex analysis diagnostics of the enterprise allows to assess the impact of external and internal environment on the results of financial activities of the enterprise. This diagnosis is based on the use of the R-analysis method and the DuPont method. With the help of R-analysis it is possible to estimate the change of financial indicators in dynamics; perform express-diagnostics and complex diagnostics. At the same time, the weak points of the enterprise's activity are recognized in advance and the necessary measures are taken to eliminate them. DuPont diagnosis allows to ensure the harmonization of sources of formation of stocks and costs for making sound strategic and tactical management decisions. Also, this diagnostic allows you to take into account the financial situation in the market of the enterprise. DuPont diagnosis allows to ensure the harmonization of sources of formation of stocks and costs for making strategic and tactical management decisions. Also, this diagnostic allows you to take into account the financial situation in the market of the enterprise. The results of a complex analysis are used to develop a business development strategy. A complex analysis should be performed on a regular basis, as it is important for establishing financial status. Diagnosis is a process of studying the economic condition of the enterprise on the basis of analysis and synthesis of information. This process is aimed at timely anticipation of the shortcomings of entrepreneurial activity, identification of development reserves with their subsequent use. Also, the diagnostic process includes ensuring optimal management decisions.

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