ENTERPRISE STEADY ECONOMIC DEVELOPMENT: THEORETICAL JUSTIFICATIO

Анотація

The main characteristic of a modern enterprise should be its ability to dynamic changes. Development and implementation of an efficient business model of an enterprise is becoming increasingly important nowadays. Such a business model should include the availability of flexible strategies, moving plans, resources mobilizing alternatives and so on. However, despite the enterprises' desire for dynamic development, ensuring sustainability in the market environment is of great importance for an enterprise.
\nFragmented categorial and conceptual apparatus of the given problem prompted the subject of the research, which is to determine the economic content and usefulness of the category of steady economic development in the practice of company management.
\nThe paper presents a critical analysis of economists' views on the nature of such categories as "sustainability" and "steady economic development"; differentiation of the concepts of sustainability and stability of a company; substantiation of the expediency of using the term "steady economic de­velopment" in the practice of company management.
\nScientific novelties of the research are proposed interpretations of economic categories "sustainability" and "steady economic development". 
\nIn particular, the author considers enterprise sustainability as the ability of a company to return to the balanced condition after deviations caused by destabilizing influence of external or internal factors. The main feature of stability and sustainability of a company is that stability implies immutability and sustainability means the ability to maintain equilibrium operation.
\nA specific feature of the proposed approach to the definition of steady economic development is represented by the following content specifications: the purpose of development is increased enterprise flexibility and adaptability to internal and external destabilizing factors; the direction of development within the steady space borders can follow the ascending, descending or stagnation vector and different trajectories; in the case of lost sustainability resulting from development processes the company quickly returns to sustainable operation and restores its equilibrium.
\nThe practical significance is that specification of the content features of the concept "steady economic development" provides unconditional basis for a modern approach to enterprise development management from the standpoint of sustainability.

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