Strategic Management of Ukraine’s IT Sector: Economic and Statistical Aspects of Business Decision-Making to Enhance Competitiveness

Анотація

The article examines the role of Ukraine’s IT sector as a strategic driver of increasing the State’s international competitiveness in the context of global digital transformation and wartime challenges. The impact of global trends in digitalization, innovative technologies, and the formation of digital ecosystems on national economic stability is revealed. The current state of the Ukrainian IT market, its structural characteristics, and export dynamics are analyzed. Particular attention is paid to the personnel challenges caused by the ongoing war and their impact on the stability and development of the industry. The adaptation strategies of IT companies aimed at ensuring operational continuity, energy sustainability, and digital security are highlighted. The level of implementation of innovative and cloud technologies by enterprises is assessed and key barriers to digital modernization of the business environment are identified. It is substantiated that the accelerated development of the IT sector is capable of ensuring the scaling of high-tech products, increasing innovative activity, strengthening human capital, and integrating Ukraine into global technological networks. Based on structural, functional and systemic analysis, strategic directions for strengthening Ukraine’s competitiveness through the development of digital innovative technologies, cloud infrastructure, and modernization of the State policy to support the IT industry have been formulated. The article consists of three main sections. The first section examines global trends in the development of the IT sector and their impact on the competitiveness of countries. The second section analyzes the current state, structural characteristics, and export potential of Ukraine’s IT industry. The third section identifies strategic directions for strengthening the country’s competitiveness through the development of digital technologies, innovation clusters, and integration into international technology markets. The concluding provisions contain a summary of the research results and recommendations for the formation of an effective State policy to support the IT sector.

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