EVALUATION OF THE SYSTEM OF RESOURCE SUPPLY FOR SALES ACTIVITY OF FOREST ENTERPRISES AND EFFICIENCY OF ITS FUNCTIONING
Анотація
Introduction. The entry of Ukrainian enterprises into the system of world competition makes the demand for effective management of sales activities as one of the most important problems of improving enterprise management in general. Professional management of sales activities of forest enterprises, the presence of stable long-term competitive advantages in the field of marketing is a guarantee of effective functioning of the enterprise. Purpose. The article aims to evaluate the efficiency of the system of resource supply of forestry business activities. Method (methodology). The article uses such methods as system, synthesis, analysis, logic and others, which helped to investigate and analyze in detail the activity of the object of study and management of its sales. Results. In the course of research of the problem of forming a system of resource supply of forestry business activities, the system of resource supply of marketing activities has been diagnosed on the example of SE "Kovel Forestry". On its basis we have suggested the ways of improvement.
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