Strategic Oversight of Enterprise Innovation and Investment Growth: A Narrative Review

Анотація

BACKGROUND The management of innovation and investment activities plays a crucial role in addressing contemporary economic and technological challenges. Effective coordination of these processes is essential for promoting sustainable development and enhancing the competitiveness of enterprises. The study explores the interdependence of innovation and investment activities and their influence on business growth. MATERIALS AND METHODS The research is based on narrative review of current trends, theoretical approaches, and practical aspects of innovation and investment development management. It synthesizes relevant literature and policy documents, alongside an assessment of enterprise-level practices, to identify key management priorities and strategic directions. RESULTS The study highlights major challenges in managing innovation and investment activities, including market volatility, technological shifts, and limited access to funding. It emphasizes the strategic importance of attracting external partners and investors to support technology implementation, mitigate risks, and enhance innovation efficiency. The role of financial management in aligning innovation with broader enterprise strategies is also underscored. CONCLUSION Effective management of innovation and investment activities requires an integrated strategic approach that considers financial planning, stakeholder engagement, and technological advancement. Enhancing these processes can strengthen the competitive position of enterprises, particularly in rapidly changing market environments. The study provides practical recommendations for improving innovation and investment development management in line with sustainable growth goals.

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