Strategic Management Based on the Digitalization of the Construction Sector Considering the Interrelation Between the Real Estate Market and Financial Leasing

Анотація

The article examines the key aspects of strategic management in the construction sector under conditions of digital transformation, emphasizing the relevance of a comprehensive approach that considers the interrelation between the real estate market and financial leasing. Proposals for the implementation of digital development strategies are formulated, systemic barriers are outlined, and the impact of digital technologies on the dynamics of key indicators is visualized. A mechanism for interaction between stakeholders in construction, finance, and leasing activities is proposed. The aim of the study is to justify the role of strategic management based on digitalization, taking into account the influence of financial leasing on the development of the real estate market. The object of the study is the process of interaction between economic entities in the construction, financial, and leasing sectors under conditions of digitalization. The methodological foundation of the study is based on the dialectical approach, systems analysis, economic and statistical methods, comparative analysis, and the structural-functional approach. In the context of the digital transformation of the economy, strategic management in the construction sector requires a rethinking of existing approaches, with due regard to the relationship between the real estate market and financial leasing mechanisms. The integration of digital technologies at all stages of investment and construction project implementation – from design to operation – necessitates the use of innovative management tools that enhance efficiency, transparency, and investment attractiveness in the construction industry. As a result, mechanisms of interaction between digital platforms, leasing instruments, and developers are substantiated, which reduce investment barriers, improve operational transparency, and accelerate project implementation. It is established that the introduction of Building Information Modeling (BIM), smart contracts, digital platforms, and management systems allows for the optimization of financial leasing processes, improvement in communication among market participants, and enhancement of managerial decision-making quality. The practical value of the results lies in identifying strategic directions for the digital development of the construction sector, which contribute to improved housing accessibility, increased investment volumes, and more effective responses to changing real estate market demand.

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