Personnel potential of creative enterprises

Анотація

In current paper, we have considered the development of creative industry in Ukraine. Human capital is the main resource of the creative industry, however, in Ukraine the development of human capital has a weak impact on the development of the creative industry. The financial component is more influential. In order to achieve creative development, there has been proposed adaptive a scheme of mechanism for creative enterprises using the experience of European countries which includes personal, infrastructure component, management and organizational innovations. It has been concluded that creative industry is one of the driving forces of the economic development, which is particularly important for depressed regions to improve the economic situation. Our analyses has shown that only Ivano-Frankivsk, Chernivtsi and Zakarpattia regions have the highest numbers of regional human development and creativity development level and only two regions – Lviv and Kharkiv have a high level of human resources development and high development of creativity. We have also presented classification of personal technologies, which allows to carry out continuous process (planning, hiring, estimation, development and motivation) of influence of the management of the enterprise on interests, behavior and activity of workers.

Класифікація

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