Business Planning and Its Role in a Modern Enterprise
Анотація
Business planning is an effective management tool that is used almost everywhere in today’s economic situation, regardless of the activity field, its scale, as well as the ownership form of small and medium enterprises. Business planning can be characterized as a working tool for newly created and existing organizations. A business plan is a short, accessible and clear description of an enterprise, the key mechanisms in studying future activities in the market. The business plan provides an opportunity to identify relevant project solutions in the long run, identify and calculate funds in order to achieve them. All this contributes to the importance of business planning into modern economic environment.
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