DIGITALIZATION AS A FACTOR OF DEVELOPMENT AND IMPROVEMENT OF THE COMPETITIVENESS OF ENTERPRISES IN A CHANGING MARKET ENVIRONMENT

Анотація

Today, there is a rapid development of innovations, new innovative products, software, information technologies and there is a need to study the digital technology market by business entities. It is important for enterprises to study the experience of foreign and domestic companies, the features of digitalization. It is found that digitalization is a fundamental process of transformation in the structure of the world economy, the development of industries, domestic enterprises. The study shows that in the context of intensifying competition in the markets for products, enterprises need to develop new products, new approaches to doing business. It is digitalization at enterprises that makes it possible to form new approaches to doing business, promotes innovative development and the use of digital technologies in production processes, the introduction of software to increase the competitiveness of enterprises, the quality of development and management decisions, automation of production, increase in profitability and minimization of costs. However, the implementation of digitalization at enterprises requires sufficient financial resources and effective management. Digitalization plays a decisive role in the formation of competitive advantages of enterprises. The concept of “digitalization” as an integral component of the competitiveness of the Ukrainian economy and individual domestic enterprises in the world market is investigated. The level of digitalization and introduction of the latest technologies in Ukraine on the basis of the Networked Readiness Index and at enterprises is assessed. The analysis of the level of digitalization at enterprises on the example of the use of domestic digital products is carried out. The problems that arise in the process of digitalization are identified and proposals for the development and improvement of the competitiveness of enterprises through the use of information and communication technologies are formed, which will ensure not only the formation of competitive advantages, but also the improvement of the results of financial and economic activity.

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