BASIC PRINCIPLES OF THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF ECONOMIC ACTIVITY OF ENTERPRISE

Анотація

Today, Ukraine is undergoing a complex process of reforming socio-economic systems towards the development of a successful country. However, modern realities do not always meet economic requirements and provide opportunities to accelerate this pace. Therefore, a fundamentally new model of economic development in the context of globalization is needed. The introduction of the concept of sustainable development will allow for fundamental transformations in all spheres of society. After all, sustainable development is the new paradigm that will change the attitude to the environmental consciousness of enterprises. It should be noted that the concept of sustainable development provides for innovative and efficient use of natural resources, which will ensure a decent standard of living not only for present but also for future generations. Sustainable development provides updated guidelines for combining the three main components of the concept in the enterprise. Their balanced complex at the enterprise will help to increase the level of competitiveness of this enterprise. Therefore, as is already clear, it is necessary to implement the principles of sustainable development in the enterprise. It should be noted that the study of the concept of sustainable development, clarifying the basic components of the concept of sustainable development, the implementation of the principles of sustainable development in the enterprise is a very important topic for scientists. However, in general, scholars focus more on the above issues at the global and national economies. Nevertheless, scientists are engaged in questions of sustainable development at the enterprise. Insufficient study of the basic principles of sustainable development of economic activity of enterprises and contributed to this study. The article points to the need to introduce sustainable development in the enterprise, the positive aspects of implementing the concept of sustainable development in the enterprise. The study examines the basic principles of sustainable development of economic activity of the enterprise. After all, the implementation of the principles and conduct of economic activity based on sustainability will help the company to build a new model of strategic development.

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