CURRENT STATE OF THE INSURANCE MARKET: PROBLEMS AND PROSPECTS OF DEVELOPMENT

Анотація

The insurance market and its products are an important and indispensable attribute of a country operating on the basis of a market economy, as it provides the right to an effective system of protection of personal and property interests of citizens and legal entities, their rights and social stability. Economic security is an important financial instrument of the national economy, as well as a powerful source of capital accumulation for long-term investment in the national economy. Observation of the current state, trends and forecasts of the insurance industry is the main direction for the study of industry development. This article examines the state of the Ukrainian insurance market as one of the significant sectors of the financial market and the national economy as a whole. To ensure a qualitative statistical analysis and comparison of national insurance companies with companies in other international markets, especially with the national insurance market of the European Union, it is recommended to adopt a single European classification of insurance, which requires some changes in legislation. The study showed that the main indicators of the domestic insurance market have positive trends, but their individual functions and characteristics of the system do not correspond to promising areas of development. Taking into account the current situation on the insurance market of Ukraine, the main problems of its functioning are identified and the prospects for the development of the country's insurance industry are described. For the study it is advisable to use a full set of different statistical techniques and methods that allow comparisons in time and space, to establish cause-and-effect relationships between indicators, to determine in absolute and relative terms the various factors on the basis of the effectiveness of others. In order to improve the situation on the insurance market, domestic companies should gain experience from foreign insurance experience and change their own business models, including improving the national mechanism for supervising insurance companies, adapting insurance rules to world standards and introducing the latest insurance technologies and quality standards in this area.

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