REFLECTIVE MANAGEMENT BY ENTERPRISES OF THE CONDITIONS OF DIGITALIZATION OF BUSINESS PROCESSES IN THE INDUSTRIAL AND AGRICULTURAL SPHERES

Анотація

The article reveals the essence of reflexive management of reflexive control enterprises in industrial and agricultural spheres of activity in the conditions of their digitalization, proves the relevance of reflexive management at the current stage of information technology development, reveals the content of the leading principles and main components of reflexive management. It is proposed to define the essence of reflexive management as a management process that ensures subject-dialogical professional interaction of the relations of participants in enterprises and organizations, stimulation of reflexive thinking of managers and their active involvement in understanding their activities and their results. At the same time, the production team of the enterprise is considered as a set of persons who perform labor functions on the basis of an employment contract (contract). It was determined that reflective management can be applied to every manager in order to have a conscious and responsible attitude to his own work, guided by his activities based on reflection. It has been proven that the development and implementation of digital agricultural ecosystems based on national and regional digital platforms will allow creating the necessary innovation and investment environment, the presence of which is a key factor in the intensive development of the agricultural sector. It is noted that the use of digital innovations and information technologies in the activities of agricultural enterprises will allow to increase the overall level of efficiency against the background of reducing agricultural commercial risks of production and sale of agricultural products.

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