FEATURES OF THE FORMATION OF FINANCIAL POTENTIAL AND MARKET CAPITALIZATION OF ENTERPRISES IN MODERN CONDITIONS
Анотація
The article examines modern trends in the formation of the enterprise's financial potential and its assessment. The key characteristics and mechanisms of its use are given. The connection between the financial potential and the level of capitalization of business entities in modern conditions is proven. The toolkit for increasing the use of indicators and the peculiarities of their transformation in the conditions of post-war reconstruction in the context of sustainable development are given. Keywords: financial potential, enterprise capitalization, market value, financial support, competitiveness, investment attractiveness, sustainable development.
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