STRATEGY FOR THE DEVELOPMENT OF THE CREATIVE SECTOR OF THE DOMESTIC ECONOMY

Анотація

It has been established that in modern conditions it is extremely important to develop ways of developing the creative sector of the Ukrainian economy and to implement innovative strategies for its development, which actualizes the topic of this study. It has been proven that the development of the creative sector of the domestic economy can become the driver of progressive changes that can bring the national economic complex to a qualitatively new level due to fundamentally different methods and approaches to the implementation of activities by economic entities. The purpose of the article is to consider the features and characteristics of the creative economy, assess the current situation in the field of creative industries and justify the strategy for the development of the creative sector of the domestic economy for the future. The basis of the writing of this article is the methodology, which is based on the use of general scientific methods of scientific research. The methods on the basis of which the research was conducted are explained, in particular, such as the method of analysis and synthesis for studying the features of the creative economy; a comparison method for assessing the state of the creative economy in the pre-war period and the period of martial law; generalization method for substantiating conclusions and proposals. The obtained results include proposals regarding the strategic goals of the development of the creative sector of the domestic economy, in particular, such as the need for unification and consolidation of the creative sector; attraction of investments, provision of improvement of skills of specialists of creative industries and strengthening of sectoral ties; promoting the sustainable development of the creative industries sector in the direction of expanding market opportunities by promoting export orientation and internationalization. The practical value lies in the fact that proposals for the development strategy of the creative sector of the domestic economy can be implemented in the activities of local economic entities capable of producing creative and innovative goods.

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