INFORMATION PRESENCE OF REGIONAL DEVELOPMENT STATE POLICY IMPLEMENTATION IN MEDIA

Анотація

The article is devoted to building a model of effective communication between the Cabinet of Ministers of Ukraine, Vinnytsia Regional State Administration and district state administrations / territorial communities in the context of the implementation of the state regional policy of Ukraine and the process of decentralization in Ukraine.The authors used research methods and techniques such as media audit of official information resources of public authorities at national, regional and district levels, a survey of residents in the format of a formalized "face-to-face" interview, the method of correlations, and the method of modeling implementation of state regional policy in the media.The present methods allowed offering an adaptive model of communications at the level of "state-region-district" with the aim to strengthen the information component of the implementation of state regional policy in Vinnytsia region.At the first stage of the research (monitoring of news on the official websites of public authorities) it has been found that the lack of reflection of key strategic goals of regional policy at the national level might indicate a low focus of higher authorities on social issues.However, a fairly high percentage of own content at the regional and district levels, which reflects the implementation of regional development policy, indicates the activity of the region and communities in the creation and maintenance of news items at the level of Vinnytsia region.The second stage of the research (study of public opinion) has showed that the level of awareness of residents of three Vinnytsia region districts about the implementation of state regional policy at the regional level is insufficient.There are three information realities in the region that partially intersect.It concerns the information agenda of the Cabinet of Ministers of Ukraine, the agenda of Vinnytsia Regional State Administration and district state administrations, and the information reality of ordinary citizens.At the third stage of the research, a graphical fixation of the current state of affairs in public communications and development of normative (ideal) model of adaptive public communications organization for Vinnytsia Regional State Administration based on the data obtained in the first two stages, has been made.

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