IMPLEMENTATION OF STRATEGIC ALTERNATIVES AND STRATEGIES FOR CHANGES TO ENTERPRISES UNDER CRISIS CONDITIONS

Анотація

Urgency of the research. To ensure long-term existence and development, entrepreneurs should realize the need to compare the trends of the external and internal environment of functioning when achieving the goals set. Target setting. An important and unresolved issue for all managers when enterprises under crisis conditions are the implementation of strategic alternatives and change strategies for industrial enterprises. Actual scientific researches and issues analysis. Formation of strategies for implementation of changes and enterprise strategic set is a subject of strategic management, which has been investigated by many scholars, namely: Artemenko L. P., Bai S. I., Vikhanskyi O. S., Dovhan L. Ye., Ihnatieva I. A., Karakai Yu. V., Kravchenko T. A., Martynenko M. M., Naumova A. I., Shehda A. V., Shershnova Z. Ye. Uninvestigated parts of general matters defining. A number of national and foreign publications are devoted to strategic management issue; nevertheless the question of determining strategic alternatives to the enterprise under crisis conditions remains open. The research objective. Thus, the need to develop a strategy for change, a strategic set and adequate tools remains a priority for industrial enterprises in times of crisis. The statement of basic materials In the economic literature, many strategies are proposed for different types of enterprises to improve the condition and ensure the long-term functioning of the enterprise. Conclusions. The development of an effective product strategy is the key to the successful enterprise functioning on the market, the basis for the formation of a strategy for implementing changes and the stage of technology for strategically adaptive management of internal changes in the process of transformations in industrial enterprises.

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